
I came across a couple of posts recently from @sensible_amber, a psychologist and researcher that posts a lot about boundaries on TikTok and Instagram and has a new book, “Beyond Self-Care Potato Chips: Choosing Nourishing Self-Care in a Quick-Fix Culture”:
“We love to talk about the types of self-care that require hubris, like setting boundaries and standing up for ourselves. Let’s not forget to also talk about the self-care that requires humility, like receiving others’ boundaries with grace, resolving conflict, and meeting in the middle.”
And another one from Dr. Wardell: “Toxic self-care culture has some of us only focusing on one of these lists and the outcome is not good either way:”
- Setting boundaries
- Protecting your peace
- Going no contact
- Putting yourself first
…Or…
- Conflict resolution
- Perspective keeping
- Emotional maturity
- Cooperation/Compromise

Toxic self-care culture has us forgetting the importance of balance when working on these skills. Real self-care isn’t just about putting yourself first or being a boundary-setting ninja. It’s also about maintaining those loving, safe, and positive connections with others. Lean too hard on one side, and you’re missing the point. #healing #boundaries #beyondselfcarepotatochips
Once upon a time…
Self-care was simple. You’d take a walk, savor a quiet moment, maybe even stand up to Karen about her relentless potlucks. Fast forward to now, and self-care has morphed into a $450 skincare regime, a six-step journaling ritual, and mandatory Instagram-worthy zen moments.
Welcome to the twisted side of self-care: where wellness culture convinces you that you’re flunking life unless your “me time” is curated and productive. Spoiler: This isn’t self-care; it’s capitalism with a wellness filter.
Let’s break down signs of toxic self-care culture and, more importantly, how to reclaim what truly serves you.
Signs of Toxic Self-Care Culture
The Pressure to Perform Perfect Self-Care Have you ever felt your self-care didn’t measure up because it wasn’t Pinterest-perfect? Toxic self-care culture feeds off perfectionism, making even relaxation feel like a chore.
Hustle Culture in Disguise Self-care should help us slow down, but toxic wellness culture has hijacked it as a productivity tool. Meditate, so you can work harder. Sleep better, so you can hustle more. It’s not about your well-being—it’s about optimizing yourself into exhaustion.
The “Buy This, Fix Yourself” Mentality The self-care industry loves to sell the idea that happiness is a purchase away. Spoiler: No candle or jade roller will replace setting boundaries or asking for help. (Though if your jade roller does fix your life, tell us more—we’re intrigued.)
Guilt and Shame as Motivation Toxic self-care thrives on guilt. Didn’t blend a green smoothie while journaling at sunrise? Clearly, you’re failing. This guilt-driven culture makes you feel less-than for not following every wellness trend.
Exclusionary Practices Many self-care trends assume you have endless time, money, and access to luxury wellness. Reality check: Most people don’t. Toxic self-care culture perpetuates an elitist narrative, leaving many feeling excluded.
Oversimplified Mental Health Solutions Struggling with anxiety? Just meditate! Depressed? Try yoga! While helpful, these aren’t cure-alls. Reducing complex issues to simple fixes minimizes real challenges.
Reclaiming Self-Care: Alternatives and Actionable Ideas
Self-Care Is About Meeting Your Needs, Not Checking Boxes
Let’s get back to basics: self-care is about addressing your needs, not following a script. Maybe you need rest, connection, or just a snack.
Actionable Idea: The “Check-In” Method
Pause and ask, “What do I need right now?”
- Check in with your body and emotions.
- Choose one small action to address that need.
Example:
- Hungry? Grab something simple.
- Stressed? Take a 5-minute breather.
The goal isn’t perfection; it’s doing what helps in the moment.
Self-Care Doesn’t Have to Cost a Dime
Newsflash: Self-care isn’t a luxury. The best forms don’t require a credit card.
Actionable Idea: Build a “No-Cost Care List”
List free, comforting activities:
- Walk around the block.
- Call a friend.
- Dance to your favorite song.
- Journal your thoughts (for you, not Instagram).
Keep this list handy for those overwhelming moments.
Additional Thoughts on Sustainable Self-Care
Focus on Quality Over Quantity
One meaningful act of care is better than a dozen half-hearted ones.
Normalize “Messy” Self-Care
Self-care isn’t always pretty. It’s crying in the shower, cereal for dinner, or awkwardly saying “no.” And that’s okay.
Seek Professional Support When Needed
Sometimes, self-care means getting help. Therapy or support groups can be the ultimate acts of self-care.
Taking Back Self-Care from Toxic Culture
Self-care isn’t about stress or guilt. It’s about nourishing yourself and showing up for life with more ease. Whether that means a nap, a walk, or a vent session, remember: Your self-care is valid, in whatever form it takes.

Now, go hydrate, take a deep breath, and ditch the influencer’s wellness advice. You’ve got this.
Resources & Links
- Self-Care for Humans, Not Algorithms – December 2024
- Joyful January Self Care – 2025
- Forget New Year’s Resolutions: Build a Life You Actually Like, Year After Year
- February Self Care – 2025
- Simple Practice: How to Create an Affordable and Sustainable Self-Care Plan
- Greater Good Science Center
- Psychology Today
- Verywell Mind
